Digital Marketer

Hi! I'm Suzanne Slabbert, creative digital marketer based in Cork. Welcome to my corner of the web, where it's all about chasing success and making things happen.

marketing strategist | branding expert | copywriter

Let the next success story I tell be yours

Before we dive in, I have to ask you: What’s your game plan for success? Are you ready to level up your lead game and turn those prospects into loyal fans? Or are you itching to skyrocket your website traffic and dominate the online space? Ah, and let’s not forget the power of a killer brand that captures hearts and minds from the first glance.

Wherever you are in your marketing journey, think of me as your right hand gal. I’m here to guide you through this crazy marketing jungle. As an experienced digital marketer, I’ve got a toolkit filled with online marketing tactics, creative magic, and brand-building secrets.

So, buckle up, we’re about to embark on an epic journey through the digital realm. We’ll conquer challenges, seize opportunities, and make some serious magic happen.

Are you ready? Let’s go!

My Portfolio

Copywriting & Web Design Content Creation Brand identity Marketing Strategy Go-To-Market Strategy

A few results...

Influencer marketing boosts SEO

65% increase in navigational intent search queries.

44% rise in transactional intent queries.

15% boost in commercial investigation intent queries.

CRM set up improves productivity

Set up Hubspot CRM and marketing automation system from scratch.

Including workflows, custom objects, reports, website integration, lead magnet integration.

Increased productivity by 100%.

Explosive sales from USA market entry

Identified huge opportunity in USA for client.

Spearheaded Go-To-Market for client's entry into USA.

Achieved record sales in less than 12 months and increased sales by 400%.

Rebrand helps attract major funding

Spearheaded client's rebrand.

Including creative direction, strategy and rollout.

Revitalised brand successfully secured substantial funding from major listed entity.

Account Based Marketing drives sales pipeline

Account Based Marketing outreach campaign through LinkedIn achieved 40% response rate.

Meetings secured with 90% of respondents.

Engagement soars with influencers

One Instagram video reached 8.1 million views and 109 000 likes.

Another Youtube video hit 977 000 views and 5300 likes.

Influencer marketing boosts SEO

65% increase in navigational intent search queries.

44% rise in transactional intent queries.

15% boost in commercial investigation intent queries.

CRM set up improves productivity

Set up Hubspot CRM and marketing automation system from scratch.

Including workflows, custom objects, reports, website integration, lead magnet integration.

Increased productivity by 100%.

Explosive sales from USA market entry

Identified huge opportunity in USA for client.

Spearheaded Go-To-Market for client's entry into USA.

Achieved record sales in less than 12 months and increased sales by 400%.

Rebrand helps attract major funding

Spearheaded client's rebrand.

Including creative direction, strategy and rollout.

Revitalised brand successfully secured substantial funding from major listed entity.

Account Based Marketing drives sales pipeline

Account Based Marketing outreach campaign through LinkedIn achieved 40% response rate.

Meetings secured with 90% of respondents.

Engagement soars with influencers

One Instagram video reached 8.1 million views and 109 000 likes.

Another Youtube video hit 977 000 views and 5300 likes.

Testimonials

From my experience working with Suzanne – she is a dynamic, enthusiastic and self-motivated person. When she joined the team I was amazed at how quickly she came up to speed with the scope of the work we were doing and could apply her skills to the marketing side of the product. Similarly, her creativity and high-quality, professional work was extremely valuable in creating a professional image for the company.

She also has the ability to ‘think out-of-the-box’ which is a real asset.
On a more personal note she is a great team player, and extremely dedicated, efficient and hard-working. It was an honour to work with Suzanne and she would definitely be an asset to any company that she joins.

Emma Theron
Sustainability Consultant
Solomon Associates

I had the pleasure of working closely with Suzanne Slabbert during her tenure as Marketing Manager at Aquacat. Suzanne spearheaded our marketing efforts exhibiting exceptional skill in market research, strategy development, and leveraging digital media. In addition, Suzanne played a particularly instrumental role in our successful expansion to the US market.

As a result of her proficiency in identifying customer needs and recognizing marketing trends, our annual revenue increased 4x.

Her influencer marketing campaigns led to remarkable online engagement and substantially boosted our search engine visibility.

Suzanne’s skill as a digital marketer in addition to her dedication would certainly be an asset to any team.

Clive Barrett
Founder
Aquacat

Suzanne just put her heart and soul into creating our corporate brand, our marketing strategy, our website and everything in between. Our business is now funded by a leading listed company on the Johannesburg stock exchange to great credit of Suzanne’s contributions.

Jenna Harris
CEO
Apollo Africa

She also has the ability to ‘think out-of-the-box’ which is a real asset.
On a more personal note she is a great team player, and extremely dedicated, efficient and hard-working. It was an honour to work with Suzanne and she would definitely be an asset to any company that she joins.

Emma Theron
Sustainability Consultant
Solomon Associates

Jenna Harris
CEO
Apollo Africa

Clive Barrett
Founder
Aquacat

My take on being a digital marketer

Brand

Brands that dominate are not just about a fancy logo and some snazzy colours. It’s way bigger than that.

It’s about creating a flawless experience for every customer who walks through your door, clicks on your site, or interacts with your brand in any way. Think about how you make people feel when they interact with your brand. Likewise, consider who you’re teaming up with to amplify your message.

In short, it’s everything you’re doing, and then some! That’s what true branding is, and that’s how we win.

Skills and expertise

Including: Brand identity & Persona, Positioning, Messaging, Competitive Analysis, Target Markets, and Public Relations

Content

Alright, let’s cut to the chase. In this ridiculously fast-paced digital world, content isn’t just king, it’s the whole damn kingdom (or queendom, you pick!). It’s the glue that holds everything together. In a nutshell, it creates bonds, starts chats, and wins over your audience’s love and loyalty.

Your content has to be the mirror of your brand’s one-of-a-kind personality and rock-solid values. Then, it has to be relevant, educational, and on trend so that your audience actually wants to consume it. It should be something they can learn from that aligns with what your brand stands for.

The digital world is our playground, so let’s play to win.

Skills and expertise

Including: Creative direction, Pre-planning, Production, Post-production, Digital Newsletters, Social Media, Video, Influencer Marketing, Educational Campaigns, and Performance Analysis

Digital

We’re living in an era where the internet rules and attention is the currency. If you want to win, you need to embrace the power of digital and take a strategic approach. I’m going to let you in on a little secret: it’s not just about throwing money at ads or going crazy social media. In truth, the best approach is a thoughtful one.

Ultimately, understanding your audience is the key to being a great digital marketer. Use the data to make smart choices. Deliver content that’s packed with value and hits home with your audience. Then, switch it up, test things out, and keep refining your approach.

Remember, digital marketing is a fast-paced game, changing all the time. So, stay alert, keep moving, and keep pushing the envelope. The opportunities are endless. Get ready to crush it like true digital marketing rock stars!

Skills and expertise

Including: SEO, SEM, Organic Social, Paid Social, Email, Traffic Analysis, and Media Placement

RevOps

Don’t get tunnel vision with your marketing game. Remember, it’s not all about sizzling campaigns and big follower counts.

In the marketing world, we’re more than artists, we’re also number crunchers. Every campaign, every social media post, should be all about ringing that revenue bell.

In other words, marry your marketing with your money-making operations. Make sure every step you take, every decision you make, tunes up to grow your bottom line. Why? Because it’s the 360-degree view that gets us to the finish line.

Once you’ve got your gears meshing, you’ll see the magic happen. You’ll know what’s working best, what’s making that cash register sing. And then? You back up those winning plays with solid data. Soon, you’ll be making calls that take your business from steady growth to a major boom. So, let’s get to it! Time to make those numbers dance.

Skills and expertise

Including: Process optimisation, Marketing automation, CRM, and Communication planning

Brand

Skills and expertise

Including: Brand identity & Persona, Positioning, Messaging, Competitive Analysis, Target Markets, and Public Relations

Content

The digital world is our playground, so let’s play to win.

Skills and expertise

Including: Creative direction, Pre-planning, Production, Post-production, Digital Newsletters, Social Media, Video, Influencer Marketing, Educational Campaigns, and Performance Analysis

Digital

Ultimately, understanding your audience is the key to being a great digital marketer. Use the data to make smart choices. Deliver content that’s packed with value and hits home with your audience. Then, witch it up, test things out, and keep refining your approach.

Skills AND EXPERTISE

Including: SEO, SEM, Organic Social, Paid Social, Email, Traffic Analysis, and Media Placement

RevOps

Don’t get tunnel vision with your marketing game. Remember, it’s not all about sizzling campaigns and big follower counts.

In the marketing world, we’re more than artists, we’re also number crunchers. Every campaign, every social media post, should be all about ringing that revenue bell.

Skills and expertise

Including: Process optimisation, Marketing automation, CRM, and Communication planning